NEC × COEDO “Life Brewing Craft”

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This product will begin shipping on June 5th.

Collaboration between Agentic AI and brewers

NEC's Agentic AI collaborated with brewers to analyze the characteristics and values of each generation, from their 20s to 50s and developed four types of craft beer called "Life Brewing," each thoughtfully designed to reflect these attributes through taste and aroma.

Through "Life Brewing" the two parties aim to create opportunities for deeper mutual understanding between generations and enhance intergenerational communication.

"Life Brewing" Development Process 

[Phase 1]
When a brewer presses the prompt input button to ask the Agentic AI,based on NEC's generative AI "cotomi," to create a new craft beer recipe with an image of a Japanese person in their 20s and using recipe information from inside and outside the company as reference, the Agentic AI autonomously breaks down the tasks and begins executing them.

[Phase 2]
"cotomi" analyzes the characteristics, values, and traits of each generation of modern Japanese people and creates personas.

[Phase 3]
In parallel with Phase 2, the Agent AI searches and translates Coedo Brewery's in-house recipe data and open data from around the world.

[Phase 4]
By referring to the information collected and analyzed in Phases 2/3, the Agent AI presents a recipe proposal to the brewer via chat, categorized as follows:  "Description of the recipe," "Relationship to the image of the era," "Taste," "Aroma," "Color," "Ingredients," "Additional ingredients," "Bitterness," "Production method," and "Customization suggestions."

[Phase 5]
The brewer and the Agent AI have discussions by, for example, requesting for a new recipe with instructions such as “Please change the brewing method to make the color more red”, or asking advice on questions like “What is the appropriate alcohol content to express the characteristics of people in their 20s?”

About beer

[1] Life Brewing 20's

"The weekend is coming when you can't stop sharing every time you drink! This craft beer is characterized by the harmony of the sweet and sour taste of peach and the juicy taste unique to hazy IPA. Even though it is low alcohol, you can feel the body well, so the after-drink feeling is exceptional! Let’s share your life-sized story with #LifeBrewing."
・Ingredients: Malt (made overseas), oats, white peach puree, lactose, hibiscus, hops 

・Alcohol content: 4%
・Beer style：Fruit Hazy Session IPA
・Storage： Keep Refrigerated

[2] Life Brewing 30's

"This session IPA has a refreshing taste that blends together the flavors of fresh grapefruit. The light, crisp taste created by the rice blends well with a variety of dishes, and the blue color of the spirulina will refresh your health-conscious mind. It blends naturally into your time alone or with friends, and is a drink to relieve the tension of the day and to say hello after a hard day's work."
Ingredients: Malt (made overseas), rice, hops, spirulina (blue)
・Alcohol content: 4.5%
・Beer Style: Session IPA
・Storage: Keep Refrigerated ※About Spirulina (Blue):

[3] Life Brewing 40's

"This is a South German-style Hefeweizen that accompanies those in their 40s who are reaching maturity in their work and home lives and who quietly let themselves go. The sunny, bright and hopeful yellow color and sweet banana aroma will stimulate your senses, while the spiciness from the yeast will remind you of the insightful world of being in your 40s."
Ingredients: Malt (made overseas), hops Alcohol content: 5.5%
・Beer style: Hefe weizen
・Storage: Keep Refrigerated

[ 4 ] Life Brewing 50's

"This deep red Belgian beer was made for people in their 50s who have overcome many obstacles and still continue to be passionate about their craft. It promises a light drinking experience with rich malt and caramel aromas, and a hint of raisins and berries. It's a drink that connects you to the stories of the people who build the rails of your life together."
Ingredients: Malt (made overseas), hops Alcohol content: 6.5%
・Beer style：Belgian-Style Strong Dark Ale
・Storage: Keep Refrigerated