In collaboration with LIFE IS ROSE, a general incorporated association whose mission is to create a society where each individual can lead a rosy life, we brewed "LIFE IS ROSE ALE" using pesticide-free edible roses (edible flowers) produced by ROSE LABO, a farm in Fukaya City, Saitama Prefecture. (at Makuake, a support purchase service)

(Sold exclusively on Makuake, a support purchase service)
http://www.makuake.com/project/lir-ale

▼ Development history "-Serious talk about life."

LIFE IS ROSE's desire is to create a society where each person can lead a rosy life, just as roses have a variety of beauty.

Alcohol has a long history in our lives and culture, dating back to prehistoric times. In our fast-paced daily lives, there are surprisingly few opportunities to deeply reflect on our own lives. Yet, once in a while, we stop and listen to the voice of our own heart. We can talk about our dreams and sometimes even bitter memories over a beer with our friends and family. LIFE IS ROSE ALE" was born from the hope that this time will be the first step to finding your own rosy colors.

About LIFE IS ROSE ALE

ROSE LABO Corporation, which has a farm in Fukaya City, Saitama Prefecture, produces hydroponically grown, pesticide-free "Rouge Royale," which is highly aromatic, and aims to create a finish with the gorgeous fragrance of roses.
The recipe was developed together with LIFE IS ROSE members, Takumi Meguro and Tomotaka Shiono in charge of COEDO brewing, and ambassador Satoyasu Shomura. The base style is a bright golden ale. It is an ale beer with a gorgeous rose aroma based on a classical style. It has a floral, dry finish that expresses the bitterness typical of beer while the gorgeous rose aroma spreads.

Project Ambassador, Mr. Satoyasu Shomura (SNACK NGL)

Mr. Shomura has been active as a drummer in the rock band Alexandros since 2010, but retired in March 2021 due to a localized dystonia.

He is a specialist in music and clothing, to which he devoted almost all of his income from his time in the band, as well as movies, manga, anime, gourmet food, and rare spots around the world, not to mention a myriad of other cultural pursuits.
Since the day after Banto's retirement, he has been a member of the radical group "Fractal. (Fractal) and joined the lifestyle fashion brand "SNACK NGL".
In addition to these two activities, he will be involved in a wide range of other activities such as styling and writing.
In this project, he will be an ambassador for the LIFE IS ROSE ALE concept, working with beer craftsmen to come up with the concept, creating a collaborative T-shirt as a return item for the crowdfunding campaign, and providing music for the project.

SNACK NGL ( https://snack-ngl.com/products/ )

▼ LIFE IS ROSE

With the vision of "creating a society in which each and every person can lead a rosy life," LIFE IS ROSE is engaged in community management, branding/marketing, and event planning with a board of directors active in their respective fields and more than 600 members with diverse backgrounds.

LIFE IS ROSE ( http://www.life-is-rose.com/ )

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LIFE IS ROSE ALE

Ingredients: malt, rose (petals) (grown in Fukaya, Saitama), hops
Beer Style: ROSE ALE
Alcohol Content: 5.0

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