Collaboration with "UKIYO-E PROJECT" to pass on the cultural and advanced skills of Ukiyo-e craftsmen to future generations by conveying their creative and living techniques of expression to the present day. Ukiyo-e craftsmen and beer craftsmen have created a beer full of originality.
Ukiyoe "Tokijo Edobashesumi" ("Clear skies" on the left, "Dusk" on the right)
Using the "Toki no Kane" (bell of time), the symbol of Kawagoe, the place of our beginnings, as a motif, Ukiyo-e of two different times, "Kaiso" (fine weather) and "Yugure" (evening twilight), were created by Mateusz Urbanovich (artist), Senrei Sekioka III (engraver) and Tatsuya Ito (printer), and the completed Ukiyo-e and the efforts of the UKIYO-E PROJECT and Inspired by the concept and the work of the UKIYO-E PROJECT, COEDO Brewer Akito Ninouchi wrote the recipe and the four craftsmen created a highly original "Japanese Style Brut IPA".
The label design incorporates two ukiyoe prints of the same time of day, "Kaisen" and "Yugure," into a single piece. Regardless of the time of day, you can enjoy the beer with its sharpness and hop aroma while slowly sipping it and thinking about a moment of summer in Kawagoe.
About UKIYO-E PROJECT
The UKIYO-E PROJECT is a project launched in the fall of 2014 to create new demand for the nearly lost skills of ukiyo-e craftsmen and to pass them on to future generations.
The "Ukiyo" in Ukiyo-e means "now" or "contemporary," and just as Kabuki actors were stars in the Edo period, the project collaborates with artists such as KISS, Iron Maiden, and David Bowie, who are stars of "now" in the world, to promote Ukiyo-e to the world.
In 2020, we will present the first landscape painting of UKIYO-E PROJECT with popular artist Mateusz Urbanowicz as a painter. The new development of Ukiyo-e has been talked about and highly acclaimed around the world, and the works of UKIYO-E PROJECT are in the collections of the British Museum (London), the Austrian Museum of Applied Arts (Vienna), and the University of Miami Library, among others. In April 2021, the KISS Ukiyo-e "Kissing Four People with a Big Head" by UKIYO-E PROJECT will be published in "Expression and Appreciation" (Kairyudo Shuppan Co., Ltd.), a reference book read in art classes at junior high schools throughout Japan.
Shigeru Shindo, a world-renowned Ukiyo-e researcher, connoisseur, and collector, will participate in the project as an advisor. Craftsmen involved in the production to date include Masumi Ishikawa and Mateusz Urbanovich as painters; Kazuo Watanabe, Fanrei Sekioka III (real name: Yusuke Sekioka), and Nami Sato as engravers; and Hideo Yoshida, Tatsuya Ito, Takuya Okada, and Makoto Nakayama as printers.
0 UKIYO-E PROJECT URL 0
Official website: https://ukiyoe.today/jp
Instagram: https: //www.instagram.com/ukiyoeproject
Tokinokane Edo Omokage
Ingredients : Malt, Hops, Koji, Yuzu peel
Alcohol percentage: 5.0%
Beer style: Japanese style Brut IPA
IBU: 14.5 (IBU is an international unit for beer bitterness)
"This Japanese style Brut IPA has a clear golden color with a layered aroma and flavor from five different hops and yuzu that pops in the mouth, and the use of rice malt gives it a dry, light mouthfeel."